Do you have a business Facebook page? If not, then you are definitely missing out on some great exposure. If you do have your business on Facebook, then you should ensure you’re utilizing the right strategies. Keep reading to find out how you can develop your Facebook marketing strategy.
Use a giveaway in order to drum up attention and interest on Facebook. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Just announce a winner and repeat the promotion as necessary.
Don’t neglect the audience you already have. Some marketers focus on getting new subscribers instead of taking care of their exist audience. In order to market using Facebook, your audience should feel respected. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
Know when you should and shouldn’t post on other walls. Posting information on other people’s Facebook pages can garner a great deal of attention. Make sure you’re seeking the right kind of attention. You always want to keep your posting professional and a reflection of your business. Don’t ever spam people.
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. No one will bother following your daily posts if they don’t buy from you frequently. Use Facebook advertisements as an alternative in such cases.
Respond to any comments in your inbox or on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. You would not ignore phone calls, so why would you ignore Facebook posts?
Be sure your postings are valuable and relevant. Think about how your fans can truly benefit from reading or viewing your posts. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.
Create a group page for your business. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. Let groups know about your special discounts and other useful information. You can quickly get to know some of your customers.
Always allow people to comment on your page. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
Try to post photos to your Facebook page that are professional. People will see them and think highly of your firm. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.
Take time to interact with your Facebook followers. Encourage your followers to chit chat. You can get the conversations started yourself; consider asking questions to get people talking. When your fans start chatting, join them. When you get this involved, your fans will see you more as a human being and not some faceless brand. That’s important to build their trust and loyalty.
You should be able to create a lot of relevant content that is unique and full of variety. You need to match all of your content to the goals of your brand, but versatility in your approach is key. Find different ways to engage your followers with your content. Perhaps that means photo essays, or you can create posts where you question your audience.
Event sharing can help increase interest to your business’s Facebook page. For example, if you attend trade shows you could create an event that shows this to share with those that follow and Like your page. Facebook automatically reminds your customers of the event.
Facebook matchmaking can help increase your profits in the long run. There may be a time when you can introduce two people. Do not put a stop to it – encourage it! Your brand will be right in the midst of the story of these two people, and they will share with their friends. You can’t ask for better marketing than that!
Hopefully, now you are ready to do more with your business and Facebook. You should have everything you need to get started, so there’s no more excuses for not getting on Facebook. Even if you have had a Facebook page for awhile, there is always room for improvement. Just keep using the advice you’ve read here.