There are a lot of things you can use Facebook to do, and one of those things is to speak with the people that your business caters to. People can’t get enough interpersonal communication, so social media growth continues to skyrocket. Use Facebook as a marketing tool and watch your business grow.
Interact with your fans regularly so you know what it is they want. Acknowledge the posts that people make. You can gain valuable ideas from these posts. Give your fans the attention they deserve because they made you the success that you are.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. This means checking you wall for questions or comments regularly. Share your thoughts, particularly if it is a customer service issue.
It is important that all online content is linked back to your Facebook. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Make your page stick out. Add pictures and color. Pages with images are more attractive to your Facebook fans than just plain text.
Keep spam off of your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
Always answer all the questions and comments sent to you via Facebook. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Share links to your site or FAQs page to help answer common questions.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
In order to make the most of your marketing efforts, build a fan base that is solid. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. The interest in your products will automatically start to skyrocket once that threshold is reached.
Think about buying Facebook ads. Ad customization options for age, gender and more can help you. If you have a budget, do as much as you want. One of the advantages is that a long term commitment is not required. Your ad can be stopped any time.
Have a giveaway. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” Don’t give away anything expensive; just make it something that your fans will want.
Companies like car dealers may not need a page on Facebook for their business. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Instead, invest your time in creating targeted Facebook ads.
Be sure people are able to share content with you and other people via your Facebook page. Posting valuable content will encourage your fans to share that information with their friends. Facebook lives on sharing and interacting with others. When working to provide valuable resources to the audience, they return the favor by informing their networks of the content and possibly earn you more prospective clients.
Be sure that you’re trying hard to put a personality behind your brand. When the things you post are boring, they’re going to have the same outlook on your product or service. Have a little fun, but don’t offend anyone.
Create a Facebook page that is similar in style to your main business website. Match things like color palette between the sites. This will quickly aid in brand recognition. If you do things entirely different, customers will only get confused.
Ask your followers if they will share any content that you post. Give your customers some sort of incentive, like offering a discount or giveaway to the person who shares your updates the most. You may also wish to offer a coupon code once your status is shared a set number of times.
Don’t forget about event sharing when it comes to Facebook marketing. When you attend a trade show you should create an event to share with anyone who follows and likes your page. People will be reminded of this event when it occurs by Facebook.
Reply to all negative comments on your page. If you ignore complaints, visitors will begin to think that you don’t care about improving quality or impressing them. When handled properly, folks are sure to admire the page and return often.
Facebook can help you increase your business as you get more and more followers. Offer coupons and discounts to your existing, loyal customers. If you cease with offering your new friends promotions, you’ll probably lose them since they’ll lose interest.
When you are posting updates, don’t steer too much away from the topic. The fluctuation of interest rates, for example, is an appropriate topic for a business concerned with selling homes. Posting about the overpopulation of the feral cat is probably not something your followers want to read about.
Use the power of social media to grow and expand your business. Many people use Facebook and it’s a great marketing tool. Apply the tips you’ve just read, and grow your customer base.