If you thought that the days of using email as a marketing tool are long behind you, think again! Although email solicitation was one of the Internet’s earliest marketing vectors, it is a long way from exhausted. New strategies keep popping up that help marketing emails seem fresh yet effective. Use these tips to make marketing with email a fun and exciting venture for your business.
Keep your marketing copy on a personal, friendly level. Just like any other marketing, those who get them will buy more from you if they feel like they know you. For example, if you are aware of the reasons for them signing up with your emails, add that reason in an email to them.
Craft one message that’s clear in every email. You should avoid boring or overwhelming customers with marketing emails which contain excessive content. Develop one key message and ensure it’s short and brief. In the end, your customers will be thankful for being given the information in a concise and organized manner.
Test your subject line using two variations for the same email. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
Always limit your mailings to people who have given you permission to do so. By doing so, your gain customer trust, and protect your reputation. Some ISPs may even blacklist your emails, ensuring that your marketing campaigns fail and your profits diminish.
It’s an excellent idea to have a link where customers can unsubscribe from your email listing. Avoid not having an unsubscribe link or burying it within your email to the point where it is hard to find. You never want your readers to feel as if they don’t have a choice in receiving your emails.
Remember that many people today are utilizing mobile devices to check their email. The lower resolution of those devices means that there’s less space on the screen to display your messages. Be wary of the constraints on mobile devices. Make sure your emails are compatible with them.
It is crucial that before you add a person to your subscriber list, they have given you authorization to do so. People may just consider you as a spammer if you do not do this, and that will make them ignore and delete your emails. If your service provider gets complaints they may ban you from doing business there.
Place a basic call to action within your emails. Clearly tell them how to receive the offers you have. If you use links, include instructions on what to do with them. If necessary, these can be added to your messages at the beginning and the end.
Get names if possible in the initial stages. This allows you to say hello to them in a personal manner each time you email them, helping them to feel at ease as soon as they begin to read. The emails that you send to them will stand out because recipients won’t feel quite so anonymous.
When creating your marketing via email campaign, always keep your reputation in mind. Don’t take any shortcuts, mislead people or target the wrong demographic. Never forget that every action you take effects your company’s reputation.
It is your responsibility to ensure that your opt-in list is truly opt-in, so include an email confirmation as an added security measure. Those who have signed up for your list should immediately get a confirmation email regarding their subscription. Make sure that the email gives them the option to accept or reject the subscription. Customers will be grateful for the security and it will be helpful for them to know that your emails are spam.
Beginner email marketers should definitely proofread all email submissions prior to sending them out. While this seems obvious, it is easy to overlook professionalism when sending an email is so fast and so simple. It is nothing more than a simple e-mail, right? That is incorrect! The strategy you choose for your marketing with email campaigns should be a vital part of your overall marketing strategy and absolutely must be done the right way.
By now, it is hopefully clear to you that marketing through email can still be a very effective technique. By taking these ideas to heart and staying current on news methods of email promoting, you can make sure that such campaigns produce solid results well into the future.