Only send emails to customers who ask for them. If a customer really doesn’t want emails from you, you could lose business. The following tips are all designed to help you make sure the people on your email list have genuinely opted in.
Only send marketing emails to people who have requested them. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Be certain you send correspondence only to those eager to receive it. Mailing recipients who are unfamiliar with you or your product may come across as spam. The first thing they will ask themselves is if they know who you are. Then, they will weigh whether they should bother to pay attention to your goods or services. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. If you don’t, you could get a lot of spam complaints or lose customers for good.
Be sure you proofread your emails before you send them. You have to make sure all your newsletters and emails are letter perfect. Test your email layout by sending it to yourself first; that is a sure way to be certain everything is displayed perfectly. If you have put any links in your emails, make sure they are able to be clicked.
One great way to get people to read your direct email promoting messages and newsletters is to include special offers available only to the recipients. This will make the email promoting more effective because it makes the readers feel like they’re getting a good deal and they might get their friends involved. You can promote this even further by creating a referral rewards plan, which will not only increase the number of subscribers to your newsletter, but also your pool of potential buyers.
Don’t contact people via email without permission. Unwanted emails are normally seen as spam and they will be deleted. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.
Provide your customers with an incentive in your emails. When they have a reason to do business, they often will. Consider options such as, free shipping for larger orders of fifty dollars or more.
Don’t forget to include an effective call to action at the end of each email. Your recipients should know what they have to do in your emails by you telling them directly. If you have links, make them obvious and include the instructions on how they should be used. You can use these sections in the top part and bottom part of your messages.
Request your customers’ names on the opt-in form. They don’t have to give their whole names, but they should be required to at least give a first name. This is good so that when you send out emails you can address it to them, which gives things a more personal touch. If your messages address readers by name, they are going to feel more individual than anonymous, which makes your messages stand above the fray of bulk email.
Personalize your marketing emails. You can do much more than merely using the recipient’s name in your message. You must mine the data you have on each subscriber for information you can use. Reorganize your list of subscribers according to common interests and send specialized messages for each interest group.
An effective way to create an marketing with email list is to give users an option to sign up for your mailing list on your website. Make the sign up option stand out on your site and you can easily add potential customers to your email list.
Test how your email messages look in different platforms. Once your marketing message is perfected, test it using all of the major operating systems, email clients and browsers. Different email readers may show the email very differently.
Make sure you ad a personal touch to any emails that you may be sending; they will love the personal attention. If your emails feel mass produced, customers will often delete the messages and stop reading future offerings. Using the first name of the recipient is simple, and you can even go beyond that. You should be able to tell when, why and where they signed up. Use this information to customize the message for that person.
Social Networking Sites
Use social networking sites, such as Facebook, Twitter and YouTube, to help expand your marketing with email efforts. These networks make it easier for customers to share your information with others, and you can grow your mailing list organically by interacting with visitors at your social networking sites, drumming up interest for your content.
Emails should only be sent to those people that have expressed an interest in receiving them. Sending unsolicited email will get you blacklisted and ruin your website’s reputation. Use the advice you have learned to target your emails to the people who want to see them.