It’s probably safe to say that your friends and siblings are on Facebook. Older friends and family are likely on Facebook, as well. But do your customers have a Facebook page? Keep reading to find out more about Facebook marketing and how to develop a strong presence on this platform.
Be sure to link all content published online back to your Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. If you are posting on a page that isn’t your own, it can gain you attention. Having said that, it’s crucial that this attention is desirable. If you feel like you have worthwhile things to say, you should post on other pages. Don’t ever spam!
Don’t ignore any comments or posts that appear on your wall. If people take time to make contact, you should dedicate some of your time to respond. It’s like a phone call: you would never leave it at a message left on your machine, would you?
When making a decision, ask your fans for input. Subscribers love to feel a connection to the brands that they follow. When they have input, they’ll feel special. For example, let them choose the name of your next product or dictate the direction of your next blog post.
When you market your business on Facebook, you could struggle to get started. You can start by placing Facebook buttons on your website. This is a non-intrusive form of marketing that allows people to connect to your business. When your page is “liked” by someone, you can update them on information related to your business.
Make sure your followers can easily share your content on Facebook. You will want to share information with as many people as possible. Sharing and interacting with others is the center of Facebook. The harder you work to provide great information, the more likely it is to be shared far and wide.
Always allow people to comment on your page. Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.
Only put professional pictures on your Facebook. You want the photos to reflect the professional nature of your business. If you post pictures, use a good camera and only post pictures that are professional.
Mirror your social marketing pages to the content on your website. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. This helps brand your Facebook page with your business. If it is totally different, it can be confusing.
Make sure you update your profile often. When you make a change, change your profile immediately. This can help your customers find the information they need. Even changing things up can help.
Be sparing in your use of Facebook’s Update ability. This allows you to send messages directly to followers. But, this should be used sparingly and for important details rather than daily postings. It’s not intended to spam your fans!
Schedule your updates through a tool if you can’t do it yourself on a regular basis. This allows you to share information to subscribers who are on the computer. Test tools if need be to find the one you like the best.
Share as many events as you can on Facebook. Share information about trade shows with your Facebook fans. The great thing is that Facebook itself will provide automatic reminders of it.
Always post an answer to any feedback on your Facebook page that is negative. Ignoring it will give people the idea that you only care about people who like you. Always be polite and helpful toward the potential customers you interact with on Facebook to develop an excellent reputation.
You probably have some familiarity with Facebook already, just due to your own personal interactions with it. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. The more work you put into it, the more profits you’ll earn.