Your own friends and family may be on Facebook. Most people use Facebook to stay in touch with friends and family. Are your customers there too? Probably so. Keep reading to find out how to market to them.
Regular interaction is key. Check out anything posted to your wall. You may be able to use their tips in the future. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
Generate some attention for your Facebook campaign by organizing a giveaway. You can encourage buyers to join when you offer some free products to your regular subscribers. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
Make sure that your Facebook page is spam-free. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Facebook is primarily a means of sharing content. It can be used for so much more than chit chat. Treat it that way. Create informational posts and videos to post on your Facebook page. You will realize that Facebook will help drive high traffic!
Treat your old customers well. In the rush to get new customers, many companies inadvertently take their old customers for granted. Your audience must feel respected. Communication leads to a great relationship with your customers.
Be sure that all of your posts have useful information. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Have a place on your page where people can sign up or subscribe. You can provide incentives for people to do so, which will make communication easier going forward. You can hold a contest or a spot for them to put their information in.
When making a decision, ask your fans for input. Folks like feeling as though they are part of the process. Involving your community in basic decisions is a great way to get the job done. Ask opinions on certain ideas that you have about your company.
Build your brand’s personality. If people find your posts to be dull and boring, this will reflect poorly on your brand. Show some personality, but stay professional.
Put pictures on your Facebook wall, but make sure they are professional. These pictures will give the community a general idea of that your business is like. If your photos will be of personal nature, ensure that a high quality camera is used and you refrain from posting pictures that can shed a negative light on your brand.
It is crucial to nurture the relationships you make on Facebook. How people view you and your business online is just as important as how people view you in person. A good way to strengthen relationships is by always offering fresh and helpful content. Remember to offer incentives and rewards to your loyal customers.
Run a contest every now and then to see who can get the most likes for your page. You can provide the winner with free product or a great discount when you reach your “Likes” goal. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
Make sure your profile remains updated. If there are any changes in your business, change your profile page to reflect them. Customers with interest in your product can benefit from any updates you provide. Changing the look of your page can also keep it looking fresh.
Don’t use Facebook Update too often. It can be used to send a direct message to those following your page. But, just use the feature for things that really matter. This is not something you should use to promote things, just use it to show your followers that you wish to keep them informed.
You probably have a Facebook page and know what it takes to market there. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. The amount of profit you make is directly related to the amount of effort you make.