Do you have a business Facebook page? If you don’t, then you’re going to miss out on a lot of potential customers. Make sure that you create your page so that you can reach out to these clients. Keep reading to learn how to come up with a successful Facebook marketing campaign.
Give Facebook advertisements a try. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. If you want big results, ads can help you get them. The cost is negligible compared to the potential gains.
Consider Facebook as one way to share information. Facebook is useful for more than chatting with your friends. Treat Facebook in that way. Create great content and share interesting information. Facebook can drive a ton of traffic to your sites.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. You can promote it outside your fan base if you feel it is a great offer.
If you want to target a custom audience, you can do that. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Don’t neglect your existing audience. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Your audience should feel respected. This engages your consumers with your brand, so you can’t forget who your champions are.
Sometimes you’ll need to post on Facebook pages that are not your own. You can get some attention by posting on other pages. But, be sure it is positive attention. Make postings on other Facebook pages only if you have worthy content. Avoid spamming because this will just annoy people.
Answer the different questions that your followers post on Facebook. Doing so helps you develop a good reputation. Consider the posts to be like phone calls; answer the questions that are asked of you.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. However don’t hide too much, as it will impact your SEO.
Look for great leadership opportunities. Facebook can do wonders to help build up your leadership within a niche. Find opportunities to share your expert knowledge in the area of you specialization. This will help you familiarize people with your brand, which means there may be more fans.
It’s imperative that you keep your audience up-to-date. This is not to say that you should post multiple times per day, but regular updating is important. Make sure you post content with important information that your target audience will find useful.
Don’t forget why you created a Facebook page. You also do not need to restrict yourself to a single one. Is it being used to speak with other people? Or do you use Facebook to let customers get in touch with you? Utilizing Facebook to increase sales is something different than simply using it to keep fans interested.
Respond to all comments that are left for you. This means comments left on your page and those in your inbox. This extra work will pay benefits down the road.
Encourage your followers to interact with your brand and others on your page. If a thread of conversation begins within a post of yours, let it continue naturally. You may offend users if you constantly hound them to stay on the topic that it originated from. Don’t intervene unless what is being posted could possible be construed as offensive.
Run a contest for the most likes your customers can get your page. Offer to run a discount or a drawing for a free item when your goal number of likes is reached. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.
If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. You should now have all that you need to begin your Facebook marketing campaign. Whether you are an old hand at Facebook marketing, or just a novice, there is always room for improvement. Use what you learned and watch your business progress.