Do you want to crush your competition? Are they using Facebook and you want to do so too? Do you want to better their campaigns time and time again? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.
Consider Facebook as a good way to share your content. It can be used for so much more than chit chat. Think of it in this manner. Use Facebook to promote your blogs from other channels. You’ll find that Facebook tends to drive a lot of traffic!
It is important to have a lot of followers when using Facebook as a marketing tool. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After you have developed a fan base, you can begin marketing your products by increasing your investment.
Be careful with your Facebook updates. Subscribers will get bored if your updates contain no value. Updates ought to be fun, informative and useful. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Offer an easy way for your followers to sign-up for contests. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
You may find some difficulty the first few weeks of using Facebook. A good starting point is the addition of a Facebook button on your site. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. When someone starts following you on Facebook, they will know more about your business.
Don’t turn off the guest commenting function on Facebook. This will show that you are interested in what people have to say at all times.
Define why you need a Facebook page. Never be a Facebook user for no reason. Do you use your page to stay in touch with customers? Or do you have it for them to stay in touch with you? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.
You must consistently feed relationships that you have on Facebook with others. Just as in face-to-face interaction, building a solid relationship with people on Facebook is a long-term investment which evolves over time. A good way to strengthen relationships is by always offering fresh and helpful content. Give them rewards for their loyalty, like discounts, too.
Have the design of the Facebook page be like the one on your website. As an example, if you have a website that is themed in purples, make sure these colors are translated over to Facebook too. This will quickly aid in brand recognition. Your customers will not know what is going on if it is not at least similar.
When studying Facebook marketing, make sure to look up negative tips and reports as well as positive ones. There are plenty of lessons to learn from. While best practices are normally easy to find, how many people take time to look for worst practices? Make sure you buck the trend and also learn what does not work.
See if any of your customers would want to post their reviews on your page. Always welcome feedback from satisfied customers on your site. Having past customers post their experiences with your company on your Facebook page can help prospective customers make a decision.
Interact with your subscribers on Facebook. Tell your followers that it’s okay to make small talk on your page. You may start conversations yourself or use a question to spark chatter. Monitor the discussions, adding helpful or interesting comments where appropriate. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.
Just because you have lots of subscribers, doesn’t mean you are successful. Customers on Facebook that really want to know about you are the ones who should be targeted. The conversion rate is what determines the success of your campaign.
If you get negative feedback posted, share your response. If you ignore these people then they’re going to think you don’t really care about their opinions. If you’re able to handle this correctly, people will notice it and they may work with you later on.
With so much information available, there isn’t any reason you can’t get the most out of Facebook marketing. You can teach them a thing or two about success now! Use the important tips you learned today to help you in your marketing endeavors.