Every company has to do some marketing, but not every company must use the same tools. One of the best and smartest ways you can market any business today is through email. The following are some good ways you can drum up business using marketing via email.
If you intend to undertake an marketing with email campaign, it is important that you have permission from those that you intend to email, and that means each and every person who’s address you intend to utilize. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.
One great way to get people to read your direct e-mail marketing messages and newsletters is to include special offers available only to the recipients. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. Referral programs are excellent methods of growing not only your email base, but also your customer base.
Always focus on the fact that the reason for marketing via email is to get more people to buy your products. Therefore, every email you send should increase the likelihood that subscribers will buy. You can do this by writing an email that offers information on a new product, that expounds unexpected benefits of an old product or that promotes a special new promotion.
Ask your customers for expressed permission if you want to send them email messages. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.
It is important to always maintain persistence. Persistence is a critical part of any email promoting strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence. Persistently emailing disinterested customers is obnoxious to them, and it wastes your time and effort.
When writing your emails, include calls of action. Let your email recipients know what they need to do by telling them directly. When you include links, be sure to make them easily seen and even include instructions that cover how the links should be used. Consider including your call to action at both the bottom and top of your email for ease of use.
Use preheader material to make better use of email previewers. Preheaders are just the beginning line of text that comes from the body of the email, that is highlighted at the very top. Many email clients, such as Google, use this line as a preview of the message and display it alongside the subject – making it a smart way to attract attention.
Although this may seem obvious, making sure that the addresses on your campaign list are accurate is something that is often overlooked, so make sure they are all correct! You shouldn’t be wasting time tracking down addresses and sending out more emails once you receive tons of messages that have bounced back due to invalid addresses. It’s a pointless waste of time!
Give people an easy sign up option to receive your marketing emails, and you will see the numbers on your list climb. Provide links and sign up boxes on your website, social media and even on email receipts.
Test your emails across a variety of platforms for the most effective campaigns. Once you have perfected your materials, test them using all major browsers, various email clients and different operating systems, including Linux. An email will look much different when viewed in Gmail than it does in Microsoft Outlook, for example.
When people sign up for your email list, be clear about what they can expect. Always inform your readers of what kind of email you will be sending and how often it will arrive. Your subscribers should not be surprised then by the emails you send.
Give your subscribers a birthday message. Provide them with the option to include their birthday when they opt-in to receive your messages. Send them an automated email on that special day. This will endear your customer to you, and it might even increase your sales if you send them a birthday discount code!
To cover all your bases, try using multi-part messages in your campaign. Multi-part coding makes use of HTML and plain-text in combination, which means that customers are able to view your email content no matter what method they’re using to read it. This is well worth the extra effort, because a plain-text subscriber will not stay subscribed to an HTML-only list for long.
As long as you have an intelligent plan, email promoting is a great way to market your business. By getting in touch with your clients and customers, you will notice an increase in profits when you do so. Use the strategies above when it comes to marketing with email and you will see your income rise.